Strap it to a SpaceX rocket! Hang it from a drone! Put a robot inside and it’ll go viral! The tech world can always be relied on for a ridiculous publicity stunt.

Eccentric tech billionaires shooting money into the sky, brands out for a viral video win and fast food companies desperate to prove themselves as tech innovators: When it comes to publicity stunts, the tech world has well and truly delivered over the years.

So who won? Who lost? And whose desperate and thinly veiled attempts to appear “with-it” might have actually worked?

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